February 18, 2013

Longines brings live ski timing to smartphones

At the beginning of 2013, Longines launched, with Netco Sports, the Live Alpine Skiing app for the World Championships in Schladming, Austria


The app combines precision and performance, two qualities that have long embodied the Swiss watchmaking brand.

With the Live Alpine Skiing app, ski fans are given detailed and exclusive access to the world most prestigious ski events, enthusiasts can follow, in real time, each racer as they speed down the course.

As global sponsor of the leading ski events, Longines capitalized on the reach of mobile platforms to create a fully-branded platform that allows fans to stay up to the minute wherever they may be signing in from. The graphic interface of the app is rich in Longines branding and visibility strengthening the brands association with the sport.